The allure of a luxury watch is undeniable. But with ever-increasing price tags for brand new models, savvy individuals are turning to the exciting world of pre-owned watches. This market offers a unique opportunity to not only own a piece of horological history but also potentially make a profitable investment.
Research by Morgan Stanely shows that the pre-owned watch market is projected to reach a staggering $29 billion by 2025, highlighting its growing popularity and potential. So, why consider pre-owned when that shiny new timepiece beckons from the display case? Let’s explore the compelling reasons to delve into the world of pre-owned watch investment.
Better value for money
Pre-owned watches offer incredible value compared to their brand new counterparts. Luxury watches often depreciate slightly upon purchase, meaning you can acquire a prestigious timepiece at a significantly lower price on the pre-owned market.
Think of it as a chance to own a timeless classic like the Rolex Submariner for a fraction of the cost of buying it new at an authorised dealer. This opens the door to luxury watch ownership for a wider audience, making these coveted pieces more accessible.
Limited editions and discontinued models
The thrill of the hunt is a major draw for pre-owned watch collectors. The market is brimming with rare and discontinued models, some of which have achieved legendary status. Owning a limited-edition timepiece, or a model no longer in production, offers a sense of exclusivity and potential for significant value appreciation.
Pre-owned watch investments allow you to tap into this exciting realm of horological history, owning a piece that transcends mere timekeeping and becomes a coveted collectible. Some of the best discontinued watch models to own include the OMEGA Speedmaster Professional Moonwatch and Audemars Piguet Royal Oak.
Maintaining condition
While a pre-owned watch may not be brand new, its condition is paramount for maintaining its value (and potentially increasing it). Look for timepieces with original boxes and papers, as these demonstrate authenticity and proper care. Service history is crucial – a watch that a qualified watchmaker has regularly maintained will be more reliable and valuable in the long run.
Reputable dealers will offer pre-owned watches that have been meticulously restored and serviced, ensuring their functionality and collectability.
Build your investment portfolio
The beauty of pre-owned watch investment lies in the ability to curate a diverse portfolio. Don’t put all your eggs in one basket! Watches, pre-owned or brand-new, are tangible assets that often maintain their value and can mitigate the impact of economic uncertainty and market volatility.
Established luxury brands like Rolex, Patek Phillippe and OMEGA can help hedge against currency fluctuations.
Images: Unsplash
