Fast fashion has become somewhat of a dirty word, but as a consumer, it can be difficult to resist temptation when new trends and styles are available at the touch of a button. I think most people would agree that they’d naturally be inclined to purchase more sustainable garments but if you don’t know what to look out for, where do you start?
Many retailers are extending their ranges to include eco-friendly alternatives including fashion brand Weird Fish. With a brand-new campaign underway, ‘The Only Way is Ethics,’ Weird Fish is proudly introducing sustainable fabrics, including Bamboo, Tencel and Linen. Over the past two years, the brand’s research and development team have been working hard to add these eco-friendly fabrics to the collection. In addition to new sustainable fabrics, Weird Fish has launched a reusable tote bag to encourage shoppers to choose environmentally friendly alternatives. Plastic bags have almost been completely phased out in all Weird Fish stores by switching to paper alternatives.
Although there is some way to go before we ever hit a truly sustainable fashion industry, understanding the different fabrics can help you make more informed choices.
Take a look at some of the most widely-used sustainable fabrics below. Don’t forget to check out the labels on your next shopping trip to see if you can help to reduce your impact on the planet.
Most people know this popular fabric. However, previously it wasn’t particularly marketed as a sustainable material (not sure why!). It’s mostly known for being a desirable option for hotter conditions due to staying fresher for longer than other fabrics. It does have a negative stereotype of creasing very quickly, but with improved production methods and a variety of designs, it is becoming a widely used option especially in summer collections.
Cotton itself is not a sustainable fashion option due to the harsh chemicals and the vast amount of water used in production. But, there is an alternative – organic cotton. It is sustainable because the cotton is grown organically and has no chemicals added to it. This type of cotton is produced to have a low impact on the environment and offers a better quality garment than its standard counterpart.
Lyocell is a natural, manmade material which is created from wood cellulose or pulp. The material is often soft and strong, yet absorbent of water and resistant to wrinkling. There is very little waste produced during the making process, so the construction of clothing and fabrics using lyocell is very environmentally friendly.
Another sustainable material is hemp. It is made via the plant which grows all over the world. Hemp is breathable and environmentally friendly to make, so it is a great choice for garments.
Bamboo is a strong material which is taken from the plant it is named after. It’s a sustainable fabric which can be produced naturally and with very little environmental damage, as well as being quick to transform and use for different products. Clothing and fabric made with this material are long-lasting and durable.
Overall, these are just a few of the different options you have available when it comes to sustainable fabrics.
The choice of sustainable clothing and brands is starting to grow on the high street and online. So when you’re looking to get your next fashion fix, keep an eye out for sustainable collections and don’t forget to share your favourite brands to spread the word!
Image credits: Unsplash