We’re already thinking about the exciting new collections for next season and with recent news of the biggest consumer event relaunching for London Fashion Week, we’re eager to see what’s in store.
The British Fashion Council has recently announced that it will move its two bi-annual events, London Fashion Week and London Fashion Week Festival to join London Fashion Week Men’s at The Store Studios, located at 180 Strand, WC2.
As part of the move, the event formerly known as London Fashion Weekend will be renamed London Fashion Week Festival and will give the public the opportunity to celebrate fashion over a period of ten days, twice a year, in February and September. This is to recognise the BFC’s ongoing commitment to building consumer engagement with British designers and has been at the core of the organisation’s strategy since the first edition of London Fashion Weekend which took place in 1998. The London Fashion Week Festival will drive a city-wide celebration of an industry worth £28 billion to the UK economy and which employs nearly 900,000 people across the country.
The London Fashion Week Festival will enable those in the industry (designers, retailers, culture institutions, industry partners) to engage with consumers and high-net worth individuals. It will do this through digital engagement and events throughout the city, consolidating the fact that London is a fashion, business and cultural capital and is open for business. The main focus of the London Fashion Week Festival is a ticketed event at The Store Studios, 180 Strand. The event gives access to catwalk shows, talks and a unique shopping experience, where designers and their teams host curated pop-up shops, from over 150 international and British brands.
Deputy Mayor for Culture and Creative Industries, Justine Simons said: “London is a top fashion capital – we have brilliant fashion colleges, leading designers and established brands. And Londoners of course have a great sense of style! London Fashion Week and London Fashion Week Men’s have been blazing a trail on the world stage, and the brand new London Fashion Week Festival will up the game even more – cementing The Store Studios as the coolest new creative quarter in London and offering a fantastic opportunity for the public.”
The move to The Store Studios will fulfil the BFC’s ambition of creating a fashion and cultural hub in the heart of London. The Store Studios holds a strategic location at the intersection of North, South, East and West London and has easy access to the river as well as to main central areas such as Covent Garden and Southbank. The Store Studios are currently showcasing The Infinite Mix exhibition curated by the Hayward Gallery. The space has previously hosted the Louis Vuitton Series 3 exhibition, and the Christopher Kane, Roksanda and Thomas Tait runway shows, and is the current home of London Fashion Week Men’s.
Dates for your fashion diary – London Fashion Week AW17
London Fashion Week Men’s: 6-9 January 2017
London Fashion Week: 17-21 February 2017
London Fashion Week Festival: 23-26 February 2017