Your personal brand online should reflect every aspect of your talent and experience in the most positive light. It’s important to boost your online presence, in order to be discovered by the right people. Whether you’re a budding designer, blogger, photographer, or sell handmade accessories, successful promotion of your brand online is the easiest way to get a competitive edge. Networking is extremely important for freelancers and small businesses, and it’s no different in the fashion world.
Here are five effective ways to promote your brand online.
Optimise your website
In order for your website to get to the top spots, here are some useful personal branding SEO tips. Your personal profile should have its own “about me” page with your name in the URL if possible. Here is where you have the chance to really sell yourself. It’s also essential to appeal to the search engine bots with link building, keywords, and keeping your site up-to-date. If you run your own business you also need to make your website as user-friendly as possible.
Social media is a great tool
You don’t actually need your own website necessarily in order to nail career progression. If you’re looking to get hired you can promote your brand with profiles on social media. It’s a great tool for showcasing your work and networking with others in the field. Be as active as possible on social media and create engaging content that’s likely to be shared and reshared. It’s a two-way street, so share your follower’s posts as well, and even consider collaborating with other individuals or businesses.
Consider influencer marketing
If you run your own fashion brand, for example, influencer marketing could be very lucrative. Fashion and beauty influencers, in particular, gain a lot of trust with consumers. If you’re a designer you could work with an influencer to promote your name. Alternatively, you could have them review individual products or ranges. Here is a complete guide to influencer marketing to help you.
Rewards and referrals
If you are developing a loyal following, incentivise them to recommend you to a friend with referral marketing. Offer discounts and promos in exchange for a referral. You can even offer similar rewards on social media to those sharing your posts, for example. This way, you’ll have your followers and satisfied clients taking care of promoting your brand for you.
Get business advice
It’s always a good idea to get advice from the experts whether it’s fashion job cv tips or help with technical SEO and digital marketing. Speak to a mentor in your field who has experience in the area you want to work in. If you’re running your own company, you could also consider hiring a business advisor with sector-specific experience. By networking with professionals, you’ll be able to get useful insights on how to promote your brand. This will help you gain access to more channels and a wider client reach. With a few tricks of the trade, you can successfully promote yourself online.