Live to design garments? Love nothing better than producing beautiful pieces that grace runways and the cover of magazines? Then the chances are you are considering breaking into the fashion business. However, before you do, be sure to check out our informative guide on the things you’ll need to ensure your fashion enterprise thrives below.
A clear idea of your ideal customer
Before anything else, you need a very clear idea of your fashion business’s ideal customer if you are to succeed. The reason for this is that without knowing who you are designing and making clothes for your collection will lack cohesion and direction, and so it is unlikely to appeal to enough people to sell.
Additionally, by knowing who your ideal customer is, you will be able to tailor all aspects of your sales, and marketing to make sure it appeals to them directly, increasing your chance of making sales.
A great website
No fashion enterprise can thrive in the current market without a great online presence, and the foundation of this will always be an excellent website. There are several options to consider when creating a website for your fashion business as well, with many companies preferring to come up with a custom site via hosts like WordPress. The benefits of this include being able to have much more control over the look and backend of the site, ensuring it provides the most positive experience for customers as possible.
Of course, creating and maintaining a site on WordPress can be tricky, especially if you have no programming experience or have not used the platform before. Happily, some providers specialise in WordPress support services that can help you with this. Along with offering you support with a range of other vital aspects of keeping your site running such as design, regular backup and security.
Defined values and ways of working
Fashion is a challenging industry in which to succeed, but one way you get to make sure your enterprise gets ahead is to define your values and stick with them. This is because customers not only purchase clothes but are now looking for brands whose values align with their own.
Important values that all fashion brands need to consider include:
- Body positivity and size inclusivity
- Gender inclusivity
- Slow fashion
- Eco, ethical & social responsibility
Opportunities for customers to try on your clothing
Last of all, if you want your fashion enterprise to thrive, you’ll need to provide opportunities for customers to try on your creations. This is because customers will not know if they want to purchase your items until they have checked that they fit their body shape. Traditionally this would be through a brick-and-mortar space like a retail shop or a boutique. However, with many fashion businesses opting for a fully online approach, it’s shifting to ensuring you offer free delivery and returns.
Additionally, pop-up shops can work well if they are in the right location. Look for currently unused space in a retail environment that matches the demographics of your ideal customers, such as a high street, retail park, or department store.