As we draw closer to London Fashion Week, editor Natasha chats to Veronika Vimpelova, fashion designer and founder of VIMPELOVA on her creative background and insights into the fashion industry.
VIMPELOVA is a high-end fashion label for both men and women, based in London, UK. Their primary focus is on creating contemporary garments that combine faultless workmanship with ethical and environmental sustainability. Each and every one of their designs is handcrafted, displaying not only an impeccable finish but also individual touches that make a piece truly unique to the wearer. Their garments are made to be kept and treasured for a lifetime.
The brand is grounded in sustainable practice, driving fashion forward through complete production transparency with every item that we produce. The story of each garment begins with the sourcing of distinctive fabrics and continues through a design process entrenched in history and tradition. The clean modernity of their one-of-a-kind couture is tempered by a Czech heritage rooted in bespoke craftsmanship. These contrasting elements work seamlessly together, evoking echoes of a distant past wrapped in elegant, minimalistic beauty.
Veronika Vimpelova is a London based fashion designer originally coming from the Czech Republic. Veronika was inspired to carve a path in the fashion industry by her grandmother, who successfully ran her own bespoke studio. In light of her talent and aspirations, she studied for a degree in fashion design at ESDEMGA, at the University of Vigo in Spain. Veronika was also selected to showcase her graduate collection at Mercedes Benz Fashion Week in Madrid in 2014. This was followed by the opportunity to complete her professional training in London, at McQ Alexander McQueen. Working with McQ enhanced her skill for detail and gave her a unique education in the steps required to create a collection – leading to the launch of her own brand, VIMPELOVA. VIMPELOVA will be showcasing as part of the Prince’s Trust Fashion Collective hosted by Fashions Finest SS18.
Veronika, tell us what three traits define you?
Classical, minimal, perfectionist.
How do you think the fashion industry is evolving?
I think the industry professionals are more aware of the environmental and ethical issues that fashion has on our planet and our society. Many of us are now working to make fashion less harmful industry. We still have a lot to work on, but I think we are on a good path.
What are the biggest challenges in your career?
I work part-time in costume to pay my rent and to have the money to invest in my brand. So my biggest challenge always is to have time and money at the same time. Which usually doesn’t happen often.
What can we expect from you and your brand throughout the rest of 2017?
My first sustainable collection made with natural materials coming from organic suppliers. I plan this to be an ongoing project. Which means I will be adding more garments to the collection as the time goes. I don’t follow fashion season. Also, I’m working on a sustainable canvas backpack collection.
Describe where your inspiration come from?
Form historical techniques, from my country – the Czech Republic and from minimalism. It’s bit of a contradiction. I love simplicity, but also the intricate techniques of historical dress making. As a part-time costume maker, I take a lot of inspiration from there. I try to combine the past with the present.
How did you get into being a fashion designer?
It just happened. I was designing and hand-sewing dresses for my dolls when I was little. I started with pattern-cutting when I was 15 years old, three years later I had my first local catwalk, I won a school design contest. I somehow managed to get my fashion degree in Spain, then got selected to present my graduation collection in EGO, Madrid Fashion Week. Everything was lined up for me to become a fashion designer.
British Style Society would like to thank Veronika for taking the time to chat to us and we can’t wait to see the collections at this year’s Fashions Finest SS18 event. To get tickets and more information, visit http://www.fashionsfinest.com/events/fashion-week-shows