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Social media posts can be a very powerful asset. However, you have to make sure that you have chosen the correct fonts for said social media posts. The way in which you present yourself is everything. The type of font that you use, as well as size, positioning, and other factors heavily influence how successful the post is in terms of engagement with your target audience.
It is therefore absolutely imperative that you choose the correct fonts for your social media platforms, but this can be quite challenging.
Understanding the basics
It is important to understand that when we talk about the fonts when it comes to social media, we talk about the type of style in which the writing is presented. A font is referred to as the way that you communicate to a particular person. Your writing will look a certain way if it is a certain font. There are some which are more professional than others, and some that are meant for a much more childlike and engaging audience.
It is important to understand that there are four basic types of fonts. These will often be included in packages offering free fonts and is often on the collection that most people work from. Obviously, you have serif. This is considered to be the most professional of the four available options and is used in professional business settings.
Immediately after, you have Sans serif, which is a more versatile and simplistic font. It has a very easy to read texture. After this comes Script. Script is often considered to be a counterpart and companion piece of the previous options, and then finally there is decorative. Decorative is not the choice for social media in a general sense, but it does have its place within certain niche posts.
What is best for me?
Understanding what will be the correct font for your particular situation will require you to have an innate understanding of your target audience and the type of business that you are. If you are engaging with a target audience which is young, vibrant, and casual, then something like CourtSide is a good option. Alternatively, Hamline is a perfectly viable choice due to it being highly signature, and very professional. It adds a touch of sophistication and glamour to the proceedings, which can be good when creating social media posts.
A fundamental level, the type of font which is best for you will be completely contextual. There is no point assigning a childish script to a professional audience, and vice versa. It is important that you change the font depending on your target audience, to maximise the potential engagement from said audience.
To try and assist with the process, we’ve included some other specific examples. Joy Maker is a font which is going to be good for posters and creating attention – take note of the relaxed and casual shaping of the letters, and the distinct lack of sharp lines; this is a font for people who want something easy to engage with.
Alternatively, Watershed font is much more creative and free-flowing, suitable more for things like artistic endeavours and scrapbooks. Perhaps a portfolio website would benefit best from this, as well as the accompanying social media posts.
On the other side of things, you have a font like Say it Softly. This is designed to be a highly engaging and intriguing font which is decidedly imperfect. The entire atmosphere is quite relaxed and casual, which might affect something which is more aimed at creating a personal relationship with the reader. A personal blog or similar website would benefit greatly from something like this because it represents the innate imperfections of a person.
Final thoughts
In conclusion, there are many different fonts which can be utilised for social media posting. It’s important to understand that the way that you communicate with people depends on the fonts that you use. The experience that you go for and the way you conduct yourself is tied to the type of fonts that you employ on a regular basis. Social media posting is something which can be a powerful way to connect with an audience and create a flexible and versatile set of options. However, it is also important to make sure that you are being sensible when it comes to how you do things, and properly approaching the different audiences you interact with. Always have your target audience at the front of your mind – it’ll definitely help.
Images: Unsplash
