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4 Types of Branded Items Your Creative Business Needs
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4 Types of Branded Items Your Creative Business Needs

Whether you’re a new creative business or an established company looking to take your brand to the next level. Marketing is a key element to its success. There are several avenues to consider, including both on and offline strategies to get your message out there. A popular method that shouldn’t be overlooked is using branded or promotional items in your marketing campaigns (because you doesn’t love a little freebie!).

Giving away branded items is a fantastic marketing tactic for any business, no matter what the industry. It’s a popular strategy because it helps convert sales, retain customers and leave a lasting positive impression on both existing clients and possible future ones.

There are a huge variety of options when it comes to branded promotional products, from chocolates and sweets to travel bags and sportswear. However, it’s worth putting in a little more effort and thinking about how your branded items can reflect your company values, whilst ensuring you stand out from the crowd. For example, you may want to show that you are kind to the environment, by giving away eco-friendly branded products.

If you’re an e-commerce business, you’re probably already making use of branded packaging. If you’re client facing, you probably give out business cards after each meeting. However, it’s worth taking it one step further with some more appealing promotional items.

Here are four types of branded items you might want to consider:

1.    Meeting Giveaways

Pens and notebooks are two simple yet effective examples of branded products that you can giveaway at client meetings. They are functional items that the current or potential customer is likely to use, rather than throw away, and it might even sit on their desk for the foreseeable future, giving you daily visibility for a long time.

2.    Staff Equipment

If you have customer-facing employees, you could have them carry around branded items such as laptop bags, umbrellas or stationery. They will act as a walking advertisement for your company, even if they don’t wear a uniform.

branded items

3.    Client Gifts

You don’t have to give gifts to every single one of your clients, as this might become too costly and impractical. You could, however, think about giving your highest spenders or longest standing clients gifts, particularly during seasonal events such as Christmas, Easter or Valentine’s Day.

4.    Conference Giveaways

Conferences and exhibitions are great places to meet some new potential clients. They’re a fantastic opportunity to get your brand in front of people, especially if you give away some branded items such as tote bags, key-rings or office accessories.

Promotional items that have been well-planned will work wonders for your brand. Try and be unique with your branded products, but not to an extent where the items will be thrown away somewhere and forgotten about. It’s better to go with items that are going to be used on a regular basis. In the run-up to a seasonal event, be sure to mix things up a bit and put in a little extra effort to market your business.