By 2023, the cosmetic industry is expected to be worth $805.61 billion. As a result, reinvestment in the industry, and the apparent demand for flawless features allows experts to continue developing new treatments as well as improving existing aesthetic options. Furthermore, the development in non-surgical options continues to offer clients a chance to enhance their look without the risks of going under the knife. ‘Tweakments’ are growing rapidly in popularity for giving small, subtle enhancements with minimal risks and hardly any downtime.
So, with 2019 well underway, what are the emerging non-surgical cosmetic trends that you need to look out for this year?
Jawline definition
In the past, the jawline was a barely noticed feature, with clients opting for wrinkle reducing, face-plumping options as a way to improve their look. However, in 2019, the focus will be squarely on jawline definition thanks to the appeal of a straight, smooth and youthful jawline.
There is a number of reasons why jawline definition is growing in popularity. Some include the rise of video chat technology, where there is more focus on having a defined and shapely jaw. Similarly, the increase in chin augmentation on social media through celebrities and influencers is showing clients that subtle tweakments can be quickly done to improve the look of the jawline.
A jawline is often an area on the face where ageing is prominent. With a weak jawline, drooping or sagging as the skin loses elasticity can significantly show ageing. Furthermore, a drooping jawline may result in the appearance of a double-chin which is a feature many clients want to improve.
In the past, people wishing to improve their jawline may have resulted in jaw reconstruction or a mini facelift. However, dermal fillers are now offering clients a more affordable and natural-looking way to enhance their lower face.
How does jawline definition work?
A weak or ageing jawline often appears through jowling, fat atrophy and volume loss. However, with accurate placement of a quality dermal filler in areas of the chin, mandibular angle and peri-jowl can help to plump the skin and give volume which not only offers a more youthful impression, but it can also create the angular contours that clients love as the jawline perfectly frames the lower part of the face.
What is essential in jawline definition treatment is that the filler must be of good quality. Any inferior filler could result in a lumpy appearance which can ruin the look of angular contours and a sharp and distinctive jawline.
A minimum of two syringes of high-quality dermal filler will be needed to create the desired look for the client. However, many practitioners will want to focus the filler in the three main areas of the jawline which are the peri-jowl, mandible angle and the chin.
During jawline definition, practitioners will need to consider the ideal facial proportions and that an optimal chin proportion will take up the middle horizontal fifth of the face.
Non-Surgical Rhinoplasty (Liquid Nose Job)
Another treatment that is a huge non-surgical trend for 2019 is the rise of the non-surgical nose job, also known as liquid rhinoplasty. This is another minimally invasive treatment option that clients can use to tweak the shape of their nose. The results from liquid rhinoplasty, where the dermal filler is used to improve the contours of the nose, can be significant. So much so, that many mistake liquid nose jobs as the surgical alternative.
As a result of its effectiveness, demand for liquid nose job procedures has risen by 29%, and this demand continues to increase.
The options for clients with liquid nose jobs is extensive; from removing hooks to making the nose look thinner. However, the most popular request is to smooth away any bumps, especially at the bridge of the nose. Even such as small tweak with filler to smooth bumps can dramatically improve how the client sees the proportions of the nose, with many believing their nose looks smaller, despite the addition of filler.
While the risks for liquid rhinoplasty are relatively low, injecting in the wrong place in the nose can cause severe complications for the patients. For example, some of the end arteries around the nose can link to the retina in the eyes which could cause sight issues.
The right training from liquid rhinoplasty is essential, and a good quality hyaluronic acid filler is a must. However, the safest place to inject, which is most common for cosmetic practitioners is on the bridge of the nose which is away from the arteries.
Botox 2.0
Another cosmetic trend that will be sure to see a vast increase in demand for Botox injections is the introduction of a new E-type 2 toxin that is set to hit the market in 2019. While the product has not been formally released yet, the manufacturers are promising longer lasting results through less product usage.
Botox 2.0 reduces the number of treatments patients will need, which may help to increase the number of clients willing to use Botox as a way to enhance their features but also as a way to sort out problem areas such as sweaty feet, bladder control and underarm sweating.
The fact that Botox will now offer youthful looking skin for even longer is likely to increase the demand for treatment by clients who want to get rid of their wrinkles before they start to appear. This allows practitioners to offer the most effective Botox treatment as it best works as a preventative measure.
Botox 2.0 consists of a new neurotoxin known as RT002 and offers the benefit of lasting six months, allowing people to enjoy a longer-lasting treatment. However, perhaps the other big draw for the increasingly-conscious consumer market is the fact that Botox 2.0 is entirely vegan-friendly with no human or animal components. While some providers of Botox claim to be vegan-friendly, Botox 2.0 will be vegan-friendly across the board, which may help to attract a new market segment.
With these three huge trends set to hit the aesthetic market, it will be interesting to see where practices see demand and what new trends will emerge off the back of these three new treatment areas.
