How To Further Your Career As A Beautician

Whether you’ve always loved applying makeup or are something of a genius when it comes to skincare, there are many benefits tied to working as a beautician or beauty therapist. For example, 80% of adults in the UK spend more than £1,000 a year on beauty treatments, meaning that this is a lucrative and in-demand industry. 

In addition to this, there is a wide range of specialities to tap into or services to add to your roster that allow you to take your career to new heights. With that in mind, here are some top tips that you can follow in order to further your career as a beautician!

Keep an eye out for new learning opportunities

With new trends and treatments emerging every single day, one of the easiest ways to ensure that you stay on top of your career is by ensuring that you’re always keeping an eye out for new learning opportunities. For example, enrolling in specific courses will allow you to expand upon the range of services you offer, bringing a greater number of clients to your door. As such, you should never assume that you know everything there is to know about the beauty world, even if you’ve been working within it for quite some time.

Consider expanding into cosmetic treatments

The number of people in the UK interested in cosmetic treatments, such as dermal fillers and more, is increasing year on year. As such, this is the perfect example of a service that you should consider offering to your clients (provided you’ve completed the necessary training). When offering this kind of service, you should also make sure that you partner with a wholesaler you can trust, such as two face aesthetics.

Start creating content

While you may never have considered pursuing a career in content creation beforehand, it can be a great way to improve brand recognition and capture the attention of potential customers. This is because when a social media campaign is executed effectively, your posts will be fed directly into the feed of your target audience (i.e., the kind of people who are most likely to be interested in your services). 

There are many different kinds of content you can create as a beautician that will allow you to gain excellent traction online. For example, you could post before/after videos and transformations of your latest makeup looks or tutorials on how to try out certain makeup trends. If you are going to be using videos/images of customers, be sure to get their approval ahead of time.

You should try to post as consistently as possible on social media, ideally a handful of times each week. If this is something you think you’ll struggle to keep up with, prepare content ahead of time and schedule it for gradual release. This way, you don’t need to spend time uploading and editing content each day, as you’ll have posts ready to go when the time is right. 

Top photo by Wedding Dreamz on Unsplash