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Sustainable Style – George at Asda Partners With Preloved Vintage Wholesale

Sustainable Style – George at Asda Partners With Preloved Vintage Wholesale

Following a trial in Leeds, Asda has recently announced a partnership with vintage wholesaler Preloved Vintage Wholesale to offer customers a choice of secondhand clothing alongside its own brand collections.

This pairing will bring vintage, retro and secondhand fashion to select stores across the UK in a bid to prevent garments from going into landfill each year.

George for Good

This initiative is part of the retailers ‘George for Good’ commitment, which hopes to reduce textile waste and support their advocacy for sustainable sourcing.

Mel Wilson, Global Professional Lead – Sustainable Sourcing and Quality at Asda, said: “We know that sustainable fashion is something that’s really important to our customers and colleagues. They’re passionate about us encouraging everyone in the UK to think about the issues of waste and how we can make fashion and textiles more circular so that we really can reduce the number of garments that go into landfill.”

Steve Lynam, Managing Director or Preloved Vintage Kilo, is happy to be taking this step with the retailer, saying: “Our Partnership with George at Asda is one that we are extremely proud of. In a world where we are becoming more environmentally conscious, this partnership will help bring sustainable fashion to the mainstream, which is something as a business we strive for in everything we do.”

WRAP’s Textiles 2030 scheme

Alongside this news, Asda is joining more than 50 other organisations by signing up for WRAP’s new Textiles 2030 scheme. The plan involves participating brands to halve their emissions by 2030 with a long-term view of hitting net-zero emissions.

While there is lots of work still to be done in the fashion sector, this move is a step toward bringing sustainable fashion options to the forefront.


Find the list of Asda stores with preloved clothing options here.


Image: Unsplash