Surviving To Thriving: How To Supercharge Business Sales

Making sales is instrumental to growing a successful, profitable business, but it’s not easy. Competition for customers is fierce and it can be tough to persuade customers to commit to buying. If you’re looking to supercharge sales and ensure your company thrives rather than survives, here are some top tips. 

Strive for 5-star reviews

Over 90% of people read reviews before buying products or services. In the age of social media, search engines and 24-hour news, it has never been more important for businesses to strive for 5-star reviews. Positive feedback lures customers in, encouraging them to visit your website, browse menus, product pages and social media feeds and choose your brand over others. Negative comments send shoppers running in the opposite direction. Key factors to consider include customer service, value for money, quality and customer experience. 

If you don’t have many reviews online, offer incentives for existing customers and add a link in order receipts. If you have a physical store, location or venue, leave cards or short surveys on tables and desks. Use feedback to make improvements and address pain points. It’s also beneficial to analyse reviews for competitors. This will help you gauge what people like and dislike. 

Optimise marketing success

Marketing can be incredibly influential, but not all strategies are effective. If you’re struggling to attract attention online, previous campaigns have failed to deliver, or you’re unsure where to start, it’s wise to seek expert advice. Working with professionals like those at Toni Marino SEO Consultancy can help you draw up and run targeted, relevant, impactful and engaging marketing campaigns. Experts can help you identify the best platforms and marketing methods, ensure you reach target audiences and increase the quantity and quality of leads. 

There are many pitfalls and mistakes to avoid when creating a marketing strategy. Common errors include using the wrong marketing techniques, choosing channels that won’t reach your target customer, not having a clear set of objectives and failing to collect, analyse and evaluate relevant data. 

Offer tantalising deals

Creating a sense of urgency and playing on consumer weakness to FOMO (fear of missing out) can help you persuade customers to purchase products or services. The more tantalising your offers, the higher the chance of closing deals. Use feedback and market research to help you determine the most enticing promotions and up-sell discounts, flash sales and offers. You can use targeted, personalised emails, social media videos and posts, blogs and CTAs on your website as well as in-store banners, flags and displays. Adding a deadline can help you encourage people to act fast. If there’s no time limit, shoppers may be more likely to add an item to their cart and then forget about it. If this does happen, send an email reminder. You could also offer an incentive to buy early, for example, a lower price or free shipping. 

Every business owner would rather their company thrive than survive. If you’re on a mission to boost sales, it’s a great idea to focus on attracting and sharing rave reviews, optimising your marketing strategy and running promotions that encourage target customers to snap up deals and offers.

Top photo by Campaign Creators on Unsplash